Rainbird Australia, a global leader in the manufacture of irrigation hardware and software and with a fairly new team, wanted to streamline their messaging and sales conversations in such a way that both the new hires and veterans continued to improve their revenue growth.

Approaching Sales Leaders Global they wanted a frame-work that was affordable, fresh and totally relevant to their sales environment and aligned to their strategic needs.

Both sides of the business – Golf and Councils – were brought together with the focus on accelerating the sale through a heightened sense of urgency, shortening time to market as well as positioning themselves as a respected industry resource within their respective fields.

Benradette’s engagement was transformational including her one on one coaching and field accompaniment with the team.

“Even the old heads enjoyed the training saying it was one of the best they had attended, that it was beneficial and enlightening. Nobody said they ‘had heard it before’ or ‘it was a waste of time’.”

Socrates Cromdos, National Sales Manager, Rainbird Australia


A competitor was displaced from an account as a result of the qualification process adopted by one salesperson. Another salesperson turned his entire sales presentation inside out and immediately became a front runner for a large project.
RainBird Irrigation
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