Apparel and Uniforms


Covid hit!

The Workwear Group is the leading workwear and uniforms solutions provider in Australia and is owned and backed by Wesfarmers.

They were like any other business during this time and needed to keep team morale high, yet still win business.

Remote selling was now ‘a thing’ and both leadership and salespeople alike needed to adjust to this new normal.

The SME/Online division of Corporate included teams from Queensland, New South Wales, Victoria, South Australia and West Australia and Sam Robinson, the Business was referred to speak with Bernadette to help with the adjustment.

The world of Zoom began!

On-Line Virtual Sales Training


Bernadette McClelland from Sales Leaders Global was engaged to facilitate a series of virtual instructor led training on ‘How to Sell Remotely When Nobody Wants To See You’.

This project was for 30 salespeople and sales leaders within the National SME/Online team at The Workwear Group in Australia. The engagement was not only cohort based training for the entire team, it also included follow-up coaching with the leaders to help them hold their team accountable.

Morale increased and prospecting by phone and zoom was also  positively impacted.

From my perspective as Business Manager, Bernadette added enormous value to the team in helping them sell remotely, with new business and numerous successful prospecting calls resulting.

Feedback from the leadership team was positive as she enabled discussions that had been difficult in gaining traction, without an external voice reinforcing those messages.

We welcome engaging Sales Leaders Global again to help build our sales efforts.”

Sam Robinson, Business Manager – SME/Online, Workwear Group

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